Brand Management 3rd Edition by Chernev (Paperback)

Innovative Strategies for Developing and Sustaining a Memorable Brand

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$59.95 $52.69

Product Review Score

4.55 out of 5 stars

59 reviews

Product Summary

Chernev's Brand Management 3rd Edition offers a comprehensive guide to building and maintaining a strong brand. With updated information on digital and social media, this paperback is a must-have for any business professional looking to enhance their brand management skills.

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Additional Product Details

  • Comprehensive guide to brand management
  • Written by experienced author
  • Updated 3rd edition
  • Covers both traditional and digital branding
  • Includes real-world case studies
  • Offers practical advice and frameworks
  • Suitable for students and professionals
  • Contains valuable insights and perspectives
  • Easy-to-read paperback format
  • Essential resource for brand strategy and marketing

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